Online dating apps have been accused of fueling hook-up culture, and killing romance and even the dinner date, but their effects on society are deeper than originally thought. The rise of internet dating services could be behind stronger marriages, an increase in interracial partnerships, and more connections between people from way outside our social circles, according to a new study by economics professors Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria.Today, more than one-third of marriages begin online.Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.And many of them pay a hefty sum for that chance to meet their perfect match.Those unions could also lead to a more harmonious society, the study from Ortega and Hergovich found.The researchers created more than 10,000 simulations of randomly generated societies and added social connections to them.
S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).Of couples who got together online, 5.9% broke up, versus 7.6% of those who met offline, the study found. Hall, associate professor of communications at the University of Kansas, previously told Market Watch.Of 19,131 couples who met online and got married, only around 7% were either separated or divorced. What’s more, the seemingly endless choice also leads to people not following through on swipes or messages, and staying on treating these apps like a never-ending carousel of romantic and sexual promises.Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.Online daters who marry are less likely to break down and are associated with slightly higher marital satisfaction rates than those of couples who met offline, according to a 2013 study published in the journal Proceedings of the National Academy of Sciences. Dating-site questionnaires and match-making algorithms could play a role in finding a more suitable partner, but people who sign up for dating sites are also likely to be ready to get married, Jeffrey A.